Management Team

Lance B. Friedman has been the Company's CEO and Chairman of the Board since June 25, 2020. Additionally, he is the founder and principal of Blackstone Capital Advisors, Inc., Cobra Alternative Capital Strategies LLC, and Thor Special Situations, LLC, all international corporate and capital markets advisory firms. He has a 35-year career in capital markets and public company transactions, including public listings, public offerings, PIPE, debt facilities, reverse mergers, and M&A. Mr. Friedman holds a Bachelor of Arts in Political Science, graduating Magna Cum Laude from the American University, and attended the Harriman Institute at Columbia University. Mr. Friedman also holds a Juris Doctorate from the Benjamin N. Cardozo School of Law at Yeshiva University.

Joseph Clemente, Chief Financial Officer, has over two decades of C-suite and senior leadership experience, and has been recognized for transforming finance into a strategic driver of growth and operational excellence. He has held pivotal roles across diverse industries, including serving as Chief Financial Officer at BirdieBox, a luxury gifting company. Previously, as Vice President of Finance & Strategy at Cumulus Media and Vice President of Media Finance & Operations at Neptune Retail Solutions, he navigated complex market challenges, delivered multimillion-dollar cost savings, and implemented advanced financial systems that optimized performance across large organizations. Additionally, he has served as Chief Financial Officer at TVGM Holdings. With a track record of leading private equity-backed companies, negotiating high-value contracts, and directing global teams, he consistently aligns financial stewardship with business objectives to maximize profitability and shareholder value. He holds an MBA from the University of Wisconsin–Madison and a BS in Finance and International Business from New York University, bringing a rare combination of strategic vision, operational expertise, and disciplined financial leadership.

Barbara Sher, COO and President, brings over 20 years of experience in senior executive roles at both large and small, public and private companies. Ms. Sher recently served as CEO, COO, and Board Director at Greenlane Holdings, Inc. (Nasdaq: GNLN), a publicly traded international consumer goods company, where she raised over $150 million in capital for operations. Previously, she served as Senior Vice President of Retail Sales and Senior Vice President of Business Development at Newfold Digital, Inc., a multi-billion-dollar joint venture formed by private equity firms Clearlake Capital and Siris Capital Group. Ms. Sher also served as Vice President of Business Development at Web.com, a $1.1 billion market cap publicly traded Nasdaq company, where she grew the digital business internationally into emerging markets in Asia. Ms. Sher holds a Bachelor of Arts in Communications from The College of New Jersey and a Master of Business Administration from Seton Hall University. She brings extensive public company experience in corporate fundraising, investor relations, the PCAOB audit process, corporate governance, SEC reporting, internal controls, international operations, mergers and acquisitions, and business operations in highly regulated environments.